Project Stripes is a not-for-profit devoted to raising awareness for endangered animals and sharing the latest news on wildlife conservation around the world. Selling tee-shirts was meant to fund that mission, but most of what came in was going straight into hosting. The site ran on Wix, and the subscription and hosting fees had gotten expensive enough that they were working against the cause instead of for it.
The brief was to rebuild the entire site from the ground up: keep the aesthetic and the copy the community already recognized, host it for free, and add or upgrade features where it made sense. With Claude Code, I rebuilt the whole thing on Next.js and Vercel, carrying the existing identity over while reworking the shop, the contact flow, and the pages behind them.
Full migration off Wix: the site now runs at effectively zero hosting cost
Behold.so feed keeps the storefront feeling current without any manual work
Formspree contact form: simple, reliable, nothing to maintain
Supabase schema designed to scale with the shop (tote bags, caps, prints, sweatshirts down the line)
A separate admin app: secure login, inventory and order tracking, sales-trend views, and product management, built on Supabase and actively in progress
Finish the admin app: secure login, inventory and order tracking, sales-trend views, and product/page management without touching code
Expand the catalog beyond t-shirts: tote bags, caps, art prints, and sweatshirts are next
A blog for longer-form writing alongside what the brand already shares on Instagram